Make better decisions where location matters.
At Geolytix, our location-planning experts build tools and data that help our customers understand and optimise location when creating both physical and online distribution networks.
When location matters, organisations turn to us first
Since the day Geolytix came into being, we've been telling our customers where to go; how many stores, who to acquire, where to open and how to optimise home delivery and click & collect operations.
Investing in stores and online is expensive. We'll help you spend your money wisely
Read more about us
-
35
Talented People
-
8
Offices
-
50k
Retail Places
-
1
Shared Purpose
-
51
Countries
-
30bn
Mobile Pings
What We Do
We help our customers make informed decisions
Since the day Geolytix came into being, we've been telling our customers where to go; how many stores, who to acquire, where to open and how to optimise home delivery and click & collect operations.
-
Network Strategy
It’s never been more important for a retailer to understand how to optimise its store network. Whether you want to understand the potential number of stores you can open, how new formats will work together or how many stores you should close, given your growth in online sales, we can help.
-
Location Planning
Many of us have worked as Location Planners for major retailers. Over the years we have had experience in all industries and the public sector across the world. Whether you need to understand how much a new store will take, sales cannibalisation or your online and offline customer profiles we can help.
-
Omnichannel Retailing
GEOLYTIX believe many businesses are missing a trick by not better combining their demographic, spatial and customer data. Whether its loyalty card, online, banking or mobility data we would love the opportunity to help you drive out more insight and get the right mix of Bricks and Clicks.
-
Spatial Modelling
Spatial is different. GEOLYTIX understand when a simple scorecard will suffice, or when a customised gravity model or machine learning techniques will drive added value. We understand businesses don’t just need a model, but a framework that will improve your processes & management reporting.
GeoData
Where people live, work, study and shop.
We create datasets across the globe to help with your network strategy and location based decisions.
MAPP
Predictive location intelligence customised for you.
Overview
MAPP is our online market intelligence and mapping tool which allows anybody to use location data for business decision-making.
We create bespoke, innovative solutions which work for you.
Visualise your stores, competitors, filter by performance and generate reports and dashboards in a matter of seconds...
Key Features
- Catchment & demographic analysis
- Site feasibility assessments
- Gap analysis & hotspots
- Import & export data
- User roles
Key Benefits
- Simple & easy-to-use
- Accessible anywhere
- Secure
- Unlimited usage
- Integrated data & modelling
Our products create success stories.
We build close, on-going relationships with our customers and will become your trusted advisers
-
Understanding the Size of the Prize
-
Helping ASDA completely overhaul their location planning processes
-
How do we forecast when we don't have loyalty card data?
-
Is it possible to automate Customer Catchments?
-
Optimising an estate for all involved
-
Quantifying the impact of Covid-19
-
Enabling John Lewis to successfully review their corporate plan
-
Forecasting future scenarios to support with complex decisions
-
Dealing with the complexities of 15 brands
-
Making the search function work for the customer
-
Understanding the future potential
-
Optimising the store estate in an Omnichannel landscape
